Algarve
Social media strategy, management and Meta Ads for hotels, resorts, restaurants and hospitality businesses across the Algarve.
SOCIAL MEDIA · DIGITAL MARKETING · PAID ADVERTISING
Social Media & Digital Marketing Specialist for Hotels & Restaurants
I help hotels, restaurants and hospitality businesses build a stronger, more commercially focused social media presence through strategy, content planning, social media management, campaigns and Meta Ads.
Working with businesses across Portugal and the UK, with particular experience across the Algarve, Lisbon and the West Midlands.
PORTUGAL · UK · REMOTE
Strategy, social media and campaigns through Hospo Creative.
THE CHALLENGE
Social media that supports real business goals.
For hotels and restaurants, social media can become reactive or inconsistent when content, campaigns and commercial priorities are not connected. The strongest social presence needs a clear role: show the experience, support demand and give the right audience a reason to choose the business.
I bring strategy, content planning, social media management and paid support together into a more manageable approach.
HOW I CAN HELP
Social Media Management for Hotels & Restaurants
01
Social Media Strategy
Channel strategy, audience focus, positioning, content pillars and campaign planning for hotels and restaurants. Available as a standalone consultancy project or the foundation for ongoing support.
02
Content Planning
Content calendars, content direction and practical briefs that help hotel and restaurant social media stay consistent, seasonal and commercially useful.
03
Social Media Management
Instagram, Facebook, LinkedIn where relevant, publishing, community management, reporting and ongoing optimisation across the right social platforms.
04
Meta Ads
Facebook and Instagram advertising planned around clear commercial objectives, from awareness and traffic to enquiries, conversions, retargeting and ongoing optimisation.
05
Hospitality Campaigns
Campaign concepts, launch and seasonal planning, content briefs and coordination with Hospo Creative or other producers where needed.
06
Reporting & Optimisation
Social reporting, channel reviews, digital presence reviews and practical recommendations that keep activity connected to the business goals.
WHO I WORK WITH
Social media for hospitality businesses.
I work with hotels and resorts, restaurants, bars and cafés, accommodation and food and drink brands that need experienced social media direction without building a full in-house marketing department.
HOW I WORK
Clear strategy. Practical execution. Ongoing optimisation.
The work stays focused on what matters to the business, with a clear role for every channel, campaign and action.
01
Understand
Understand the business, audience, commercial goals and current marketing activity.
02
Plan
Define priorities, channels, campaigns and the role each platform needs to play.
03
Execute
Manage campaigns, social activity, content planning and agreed marketing actions.
04
Optimise
Review performance, identify opportunities and continuously improve the approach.
Flexible marketing support, depending on what your business needs.
01
One-off project
Strategy, marketing audit, campaign, launch, Meta Ads setup or Google Ads setup.
02
Ongoing support
Social media management, advertising management, campaign planning and monthly marketing support.
03
Consultancy
For internal teams, founders and managers who need strategic direction rather than full execution.
WHEN CONTENT IS PART OF THE PROJECT
Strategy works better when the content supports it.
When a project also requires professional photography, video or content production, I can work alongside Hospo Creative to bring strategy and production together within the same project.
Explore Hospo CreativeEXPERIENCE
Experience in hospitality marketing.
As Co-Founder and marketing lead at Hospo Creative, I work across positioning, social media, campaigns, paid advertising, SEO and digital communication for hotels, restaurants and hospitality businesses. The focus is practical: connect commercial priorities, customer experience and the digital channels people use to discover and choose a business.
WHERE I WORK
Social Media Support Across Portugal and the UK
Lisbon
Supporting hotels, restaurants and food and drink brands in Lisbon with social media strategy, content planning and ongoing management.
West Midlands
Supporting hospitality businesses across Birmingham and the West Midlands with social media management, campaigns and strategic marketing support.
FAQ
Hospitality Social Media FAQs
Who is Andreia Oliveira?+
Andreia Oliveira is a freelance digital marketing and social media specialist working with small and medium-sized businesses across Portugal and the UK.
What digital marketing services does Andreia provide?+
Social media management, social media strategy, Meta Ads, Google Ads, campaign strategy, content planning and digital marketing consultancy.
Can Andreia manage my social media?+
Yes. Support can include planning, content calendars, copywriting, publishing, community management, reporting and ongoing optimisation.
Does Andreia manage Meta Ads?+
Yes. This includes Facebook and Instagram advertising, campaign setup, targeting, retargeting, optimisation and reporting.
Does Andreia manage Google Ads?+
Yes. Andreia can manage Google Search campaigns, ad copy, campaign optimisation and reporting.
Can Andreia help a small business without a marketing team?+
Yes. Support can range from consultancy and planning to ongoing management, depending on what the business needs.
Does Andreia work outside hospitality?+
Yes. Although she has strong hospitality experience, Andreia also works with SMEs, local businesses, professional services, lifestyle brands and other commercial businesses.
Does Andreia work in Portugal and the UK?+
Yes. Andreia supports businesses across Portugal, including the Algarve and Lisbon, and across the UK including Birmingham, the West Midlands and London.
Can Andreia work remotely or alongside an existing marketing team?+
Yes. Most services can be delivered remotely, and consultancy can complement an existing internal team or supplier network.
Can Andreia also arrange photography or video?+
Yes. For projects requiring professional photography or video, Andreia can work alongside Hospo Creative.
LET’S TALK
Need help making your marketing more consistent and effective?
Tell me about your business, what you’re currently doing and where you need support. I’ll help you identify the most practical next step.